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Task and
approach

Arete provides one-on-one peak performance psychology training and makes you live your full potential.

Since Arete position themselves and a strengh-based, luxury, and deeply scientific brand, we decided that dark color scheme would work the best. A purple-to-red gradient shows the transition to a peak performance state.

Services provided

Brand Identity

Website

Content management

SMM

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The Gradient

Peak performance training is a process. So we wanted to show this transition clearly. The colors were selected so that the peak state is always red – the highest, the hottest point. Purple shade is more cool and always below.

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Diagrams

Peak performance training is a process. So we wanted to show this transition clearly. The colors were selected so that the peak state is always red – the highest, the hottest point. Purple shade is more cool and always below.

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